White label PPC: everything you need to know

Written by Bruce Hughes on . Posted in Business

More and more startup businesses are resorting to PPC advertising understanding that it is the best way to drive website traffic. It has been estimated that 50 percent of organizations run pay-per-click campaigns. Needless to say, when they do, they pair it with SEO (search engine optimization). You might want to think about partnering with an agency that can provide you such services and expand the services that you are offering your clients. It does not matter if you do not know a thing about Internet marketing. You can rebrand the services and sell them as your own. If you would like to find out more, please continue reading.

What is white label PPC anyway?

White labeling, most frequently referred to as white label branding, is a practice in which a service is outsourced without damaging the reputation of the company offering it. It appears as if the service is coming from your organization. If you run an Internet marketing company and you have clients who need help with their pay-per-click campaigns, you do not need to refer them to refer them to another agency. You can hire white label PPC and make serious money. What happens is that an agency sells you their PPC services, which you can later on resell. You can rebrand the services with your own logo and it is up to the digital team to complete the campaign.

So what if you did not set out to do PPC?

Maybe your organization is focused on providing SEO, email marketing, and social media marketing. The problem is that you do not even master the basics of pay-per-click advertising. You did not think that this type of Internet marketing would become so popular. So what if you did not plan to do PPC? There are lots and lots of agencies out there that know what to do to transform a marketing campaign into a successful one. If you do PPC, you will acquire important clients. As far as finding the right people is concerned, it is not as difficult as you may think it is. When it comes down to outsourcing a digital marketing agency, you just have to determine availability and reliability. Just so you know, no matter how busy the agency may be, they will always have time for you. And the reliability will be consistent.

What do the white labelers have to gain?

It is only normal to wonder what the white label company have to gain from the transaction. The white label agency has the opportunity to sell their services. They are not interested in building a solid reputation, not to mention that they are grateful for the business they get. You have to understand that it is not easy for every company to win over business. Actually some have a hard time bringing in new clients, no matter how gifted they are. To put it simply, it is a win-win situation. Both parties benefit and that is enough. It should be at least.