The importance of responsive web design for SEO

Written by Bruce Hughes on . Posted in Computer Innovations

Responsive web design or RWD is one of the newest approaches in this field that more and more website owners are considering. What this means essentially is that your website will reformat itself to be easy to view from a wide variety of devices, be they computer monitors, tables or mobile devices. But how does this influence the SEO of your website?

One website for everything

Even though many companies these days choose to make a separate website for mobile devices, search engine optimization will be much less effective, since most of the times, the mobile website will be overshadowed by its desktop counterpart. However, when your website adapts to all devices, you are able to maintain your backlinks and you can focus your SEO campaign on one single website. These days, social media plays a very important part in search engine optimization and the fact that you chose RWD for your website means that you will only have to synchronize one URL on all viewing devices.

Google favours RWD

Everybody who owns a website knows that their SEO is directly dependant on Google and, it is known that Google favours websites that have a responsive designed and can be successfully used from all devices. With more and more mobile users, it was just a matter of time before things would go one way or the other. Even though many web designers are still debating whether it is better to have a different mobile website, as far as SEO is concerned, experience has proven that your website is much more likely to have success with Google if it has a RWD. So, if you are planning to make a new website for your company, make sure you hire a digital agency Colchester that can provide you with such services.

Increased user experience

It is well known that user experience has a massive influence on the SEO of a website. This is why Google favours it and why you should consider it to for your website. In a world where more and more people use their phones and tablets to browse the internet, it is very important for them to be able to find everything they need from your website, regardless of what device they are using to visit it, hence the importance of making your website user-friendly for any available device.

Lower bounce rate

A website’s bounce rate is the percentage of users that visit your website and leave it without continuing to visit other pages from it. Naturally, the lower this rate, the higher your rankings will be. RWD offers people access to all the information on it from any device, making them more likely to continue viewing other pages and thus, lowering your bounce rate.

All in all, responsive web design is proving to be a very important tool in SEO, which is why business owners should definitely consider this approach for their website. As long as your website is well-designed by a professional digital agency Colchester such as, you will have considerably higher chances to be ranked higher than your competitors.