The importance of homepage in web design

Written by Bruce Hughes on . Posted in Computer Innovations

Web design and development has become one of the most sought after fields today, as all businesses need an online presence if they want to remain competitive in their respective industry. However, having a website to present and promote your services or products online is not enough, as consumers have a myriad of options and alternatives, so your website needs to stand out and engage them, which is why web design and development is so essential. Now, in order for an online platform to make a difference in the eye of consumers, it needs to be well organized, user friendly and appealing throughout, but the homepage has a distinct importance, as it is the first contact between your business and the consumers, so it needs to wow them enough as to browse the rest of your website with interest.

Whatever web design and development company you may choose to work on your platform, it will definitely stress the importance of the homepage to you, as a billig hemsida will appear as a cheap homepage to users as well, which means they will label the entire platform as cheap right from the start. In order to avoid that, your home page needs to have high quality graphics, be visually appealing, but also engaging. There is no point in designing a great looking homepage, with numerous and various elements of impressive graphic design, if you don’t have anything in particular to offer to the user. The homepage needs to engage the consumer, there is no doubt about that. There are several marketing and advertising tips and tricks that you can use in order to achieve that, but most importantly, you need to make sure that you have relevant content on the page. What you put on the home page of your website reflects on how useful users find the entire platform, so whether you leave content on the hands of the web design and development company you work with or you want to create your own, it’s important to make sure that the content is informative, accurate and interesting.


All things taken into account, when you are investing in the online platform of your business, whether you are contracting an outside web design and development company or you have an in house IT department, it is crucial to emphasize just how much focus you want on the homepage, even though the costs may be higher, because, as mentioned above, a billig hemsida isn’t just cheap, it also looks cheap and makes your entire website look low cost. As a result, you risk making your whole business look low cost, which consumers oftentimes equal with inferior quality. An engaging, well designed and developed home page, with accurate, informative and helpful content will let your visitors know that your business is professional and reliable and browsing your website is worth their time.