Search Engine Optimization has become an important tool in optimizing websites and making them higher ranked in search engines such as Google, Yahoo or Bing. There are numerous SEO agencies that have made their way through the market in the past years and many business owners have understood the importance of SEO, which is why they have resorted to the services of professional agencies such as http://www.leicesterseoagency.co.uk. After you have read numerous articles on SEO and have learnt a bit about it, you might think you are ready for optimizing your website on your own, so here is a list of simple mistakes to avoid from the very beginning.
Not focusing on optimizing for local search
If the business you own is dedicated to customers from a specific city or area, it is highly recommended to understand what local search actually is and optimize the site for it. Search engines handle this type of search differently compared to the keywords used for a global search for instance, so you should start with including some region-specific keywords in your Meta descriptions and page titles.
Not selecting proper keywords
When it comes to SEO, keywords are crucial, which is why they have to be carefully chosen in order to obtain the desired results. Choosing global keywords for a company that provides services in a specific region only is a huge mistake that any company should avoid and this also counts for generic keywords, or those who have a lot of competition. It is best to find keywords as specific as possible, because this way there are higher chances to actually rank and have more qualified traffic.
Unique Meta descriptions and title tags – the key to success
Just as in the case of keywords, it is highly important to have unique title tags and Meta descriptions for each page. There are many websites that still have the same or similar titles for each page on the website, which is a damaging mistake. Every page should have its unique Meta description, keywords and title to take advantage of the benefits of proper SEO.
Not paying attention to the anchor text for the website’s internal links
When it comes to anchor text, some believe that if they include a “click here” or other generic text they solve the call to action part, when in fact, from a SEO perspective, these anchor texts are actually a waste. It is recommended to use specific anchor texts in this case as well, and what is more, it is important to not use the same anchor text for every link.
However, in order to avoid these mistakes, resort to a professional SEO agency.