We live in an era where innovation and new technology is welcomed like an old friend. Nothing surprises us anymore, because we are bombarded with breakthroughs every day and we often stop noticing just how far technology has gone in absolutely every industry. Take for example the video production industry. When the motion pictures were first discovered, people were utterly shocked. People had the same reaction when sound and color were added into the equation, but nothing similar has happened ever since. The motion picture development has been smooth and many improvements have been brought to it, but the feeling of amazement and awe that the first ever video has inspired in its audience could never be reproduced, not even by the appearance of special effects. However, that does not mean that people cannot appreciate development anymore. On the contrary, they have great expectations, so any video production company that wishes to remain successful on today’s market needs to use the latest equipment and technology to ensure it will not lose its clientele.
How did video production change over the years? Starting with the development of better and better equipment that could film in HD and very precise microphones that create the clearest sound, video production has gone a long way. Just a couple of years ago, the quality of the videos was barely reaching 144p, while now we can enjoy Full HD movies and videos even on our computer screens. The days of tape are long gone and we now depend on state of the art equipment and computer graphics and animations to bring out excellent results. Special effects that were very hard to obtain manually in the past are now just a setting on the video recorder and computer science has made possible the alteration of any video material to a point where the initial video is no longer recognizable. A reputable video production company needs to update its equipment almost every year to keep up with the amazing pace of the technology advancement in this industry. While camera manufacturers work relentlessly to bring out improved versions of their models and incorporate useful technology from any domain, the results are amazing.
It is true that using the 3D technology in video production is not yet a workable solution, but using steadicams mounted on remotely controlled drones has already become the norm. Aerial and ground drones are being used with success to film from new angles, not to mention that remotely controlled drones can also reach impossible locations. The results are interesting, so video production companies that use this technology are widely popular. If we are to talk about innovation in the video production industry, computer special effects, the 3D technology and camera mounted hexacopters seem to be just a few of a long list. Video production has to be innovative in order to capture and hold the interest of the audience, so more breakthroughs and ingenious filming and editing solutions are to be expected in the future as well.