Does your company need responsive web design?

Written by Bruce Hughes on . Posted in Computer Innovations

If you have a personal blog, a service portfolio or a fully functional online store for your own company, then you have probably heard about responsive web design from tech shows or magazines. The term has definitely changed the world of web design, making developers use new and better technologies and encouraging website owners to adapt their pages for mobile visitors. Whether you already have a website and you want to make it mobile-friendly, or you are working on a new website right now and you are wondering if this service is worth the extra cost, then here are a few things that you should know about it.

Responsive web design means that your website design is built in such a way as to automatically adapt to the requirements of the platform it is accessed from: desktop computer, tablet, and mobile phones with different resolutions. Having a responsive web page is a great idea in the modern marketplace, where people spend more and more time on their mobile phones, not only for social media, but also for buying things online. As a general rule, this service is worth the investment, so you could talk to a Calgary web design expert about its benefits and implementation. The question is whether or not your company requires responsive web design.

To do this, you have to look at your website stats from the dashboard and see who and how visits your website. You should see several reports about your number of daily unique and returning visitors, bounce rate, countries and platforms and operating systems where your website is accessed from. This means that you will see what devices, operating systems and browsers visitors use when entering your site. If you notice that there is at least a small percentage of mobile visitors, then you should consider responsive web design. The rate might look small now, but smartphones are more and more popular, so you can expect their number to grow. If your website specializes in selling goods, you might want to implement responsive web design faster, because statistics show that more and more people shop online by using their mobile phones.

Why can’t you use your regular design for mobile visitors? Because, as good as it might look on a desktop or HD laptop screen, it will probably be very difficult to use on a small mobile phone screen. This makes it hard to browse, so people will find it very frustrating and will leave it without purchasing anything. By investing in responsive website design, you demonstrate that you do your best to increase customer satisfaction. Of course, there are some desktop applications that are less likely to be accessed from a mobile, but, with the rising popularity of mobile phones, even these might be subject to changes in the future. Therefore, the obvious conclusion to be drawn is that all businesses should at least consider the benefits of responsive web design and contact a professional company such as Pulse Wave Media to learn more.