Branding a tech company – what elements you should consider

Written by Bruce Hughes on . Posted in Business

Strong branding is important for any company, not tech businesses only. Giving your customers an image that is worth remembering is a must to gain loyal clients in the long run, that always return for more services and products from your company. In the tech industry, it can be quite difficult to come up with branding ideas that are not too professional, too dull or too boring. Combining both good aesthetics and the main message that your company desires to transmit is one thing you should consider, and this article is supposed to give you some tips on how to do that:

Define the audience

First of all, you need to define the audience that you are going to work with. In order to do that, you need to set some goals. What is your marketing campaign supposed to do? Attract more customers, convert visitors into actual clients, close deals or simply delight users? Once you’ve decided what is the purpose of the branding process, you should start coming up with a brand design that respects it.

Knowing your prospects and what they desire from your brand is a thorough condition that you need to respect. Regarding the brand design, you need to transmit a clear message (the motto of your business), to develop a system of values that you promote and to choose the overall tone which will be used.

Hire a good graphic design company

Hiring a graphic design company should be done following certain criteria. Consider the portfolio of the company and see if the designers’ style is appropriate to what you had in mind. Once you decide to work with a specific graphic design company, try to provide feedback as often as possible so that designers can change the logo and the other branding details accordingly. You can check out the work of this company: See if any of these designs suit your needs and contact the company for further details regarding such a project.

Invest in good merchandise

People enjoy receiving branded items because they remind them of the company they bought it from. If your budget is bigger, you can ship merch for free, along with the packages that contain your products. Tech companies can hardly find relevant merchandise items that they can offer along with their products or services. Also, if your tech team is numerous, you can create customized logo T-shirts and set them as the main uniform of your employees during special events or open-visit days. Check this out too:

Long-lasting branding

Once you are pleased with the overall branding scheme of your company, you should try to stick with it for as long as possible. Changing the brand of your business too often will simply confuse customers and they might lose interest in buying your products or services. Invest in quality work the first time and you can keep that brand for years, to create an identity for your business.

White label PPC: everything you need to know

Written by Bruce Hughes on . Posted in Business

More and more startup businesses are resorting to PPC advertising understanding that it is the best way to drive website traffic. It has been estimated that 50 percent of organizations run pay-per-click campaigns. Needless to say, when they do, they pair it with SEO (search engine optimization). You might want to think about partnering with an agency that can provide you such services and expand the services that you are offering your clients. It does not matter if you do not know a thing about Internet marketing. You can rebrand the services and sell them as your own. If you would like to find out more, please continue reading.

What is white label PPC anyway?

White labeling, most frequently referred to as white label branding, is a practice in which a service is outsourced without damaging the reputation of the company offering it. It appears as if the service is coming from your organization. If you run an Internet marketing company and you have clients who need help with their pay-per-click campaigns, you do not need to refer them to refer them to another agency. You can hire white label PPC and make serious money. What happens is that an agency sells you their PPC services, which you can later on resell. You can rebrand the services with your own logo and it is up to the digital team to complete the campaign.

So what if you did not set out to do PPC?

Maybe your organization is focused on providing SEO, email marketing, and social media marketing. The problem is that you do not even master the basics of pay-per-click advertising. You did not think that this type of Internet marketing would become so popular. So what if you did not plan to do PPC? There are lots and lots of agencies out there that know what to do to transform a marketing campaign into a successful one. If you do PPC, you will acquire important clients. As far as finding the right people is concerned, it is not as difficult as you may think it is. When it comes down to outsourcing a digital marketing agency, you just have to determine availability and reliability. Just so you know, no matter how busy the agency may be, they will always have time for you. And the reliability will be consistent.

What do the white labelers have to gain?

It is only normal to wonder what the white label company have to gain from the transaction. The white label agency has the opportunity to sell their services. They are not interested in building a solid reputation, not to mention that they are grateful for the business they get. You have to understand that it is not easy for every company to win over business. Actually some have a hard time bringing in new clients, no matter how gifted they are. To put it simply, it is a win-win situation. Both parties benefit and that is enough. It should be at least.

Advanced vehicle technology: addressing road safety challenges

Written by Bruce Hughes on . Posted in Business

All drivers, whether beginners or experienced, face the same road hazards, which refer to animals, potholes, loose gravel and rocks, excessive water, road debris and inattentive passers-by. Remaining calm under pressure represents a vital quality that all individuals getting behind the wheel should possess. Furthermore, brushing up their skills now and then becomes fundamental as well because the brain forgets information to make room for new memories. On the other hand, drivers also fall prey to modern temptations like mobile devices, thus leading to road accidents, which have become more and more common these days. Fortunately, manufacturers thought about creating advanced vehicle technology meant to assist and help the driver, especially during difficult circumstances like driving at night, blowout on the highway, fog clouding the view, flooded roads, animals crossing the road unexpectedly or exploring unknown areas. Even though road safety reflective badges are useful accessories that individuals and businesses resort to in times of need, advanced vehicle technology refers to certain additions brought to new cars.

Modern vehicle features that all drivers should consider

There are some old-fashioned drivers who simply cannot get used to modern navigation systems, for instance, and prefer to rely solely on their skills developed over time and the experience accumulated after years of sitting behind the wheel. However, it becomes more and more obvious that, in the future, all drivers will use innovative safety features in order to prevent road hazards, mostly because they already represent part of the package. Some of these features refer to forward collision avoidance, blind spot detection, electronic stability control, tire-pressure monitoring, lane departure warning and adaptive cruise control, which perform different tasks but have the same purpose, namely to help drivers, especially inexperienced ones, to address and overcome road safety challenges. All these additions give the driver peace of mind when driving on probate roads and public streets, but it is equally true that some features can prove to be distracting, mainly those used for entertainment. Therefore, it comes the job of those getting behind the wheel to make a clear difference between these two categories and choose wisely.

Drivers should make a difference between safety and entertainment

Some people can stick with simple, old-fashioned accessories like reflective badges created by a reliable UK Reflective Badge Manufacturer, as long as they take full responsibility when driving and have the confidence to overcome unexpected obstacles by relying just on their training, knowledge and experience. On the other hand, those who stay up to date with automotive technology can feel free to update their current vehicle or invest in another model including most of the modern safety features mentioned above as long as they resist to those additions created only for entertainment purposes. Of course, when you have children screaming in the back, you want something that will distract their attention, but you have to keep your eyes on the road, regardless of the situation. Driving with kids represents another potential cause for road hazards because they do not understand the importance of driving responsibly.

How to sharply craft a social media campaign for your business

Written by Bruce Hughes on . Posted in Business

Everyone wants to have a successful social media campaign, but very few know how to run it. There is no perfect strategy to craft a great media campaign, but there are some tips that can make the difference. Lately companies have marketing campaigns that spread content to more than a single medium. If you want your campaign to be successful then you should focus on social media, because big brands include it in their campaign and they managed to reach more customers than ever. Social media campaigns are not difficult to create, but it is important to work with the right team, and to invest time and resources. Focus on the following aspects and you will have no issues to create a successful campaign.

Target your audience

When you sell products and services it would be a mistake to think that every buyer will like them. You should identify your audience and create your campaign in such a way to look appealing to them. If you try to get to a wide public then your messages will be generic and people will easily pass over them. Target your audience and plan your campaign according to their needs and preferences. If you have difficulties in finding your target audience then you should contact the specialists from because they could offer you the support you need.

Identify the subject of the campaign

This is one of the main aspects you have to decide when you create a social media campaign. You should identify its main goal and according to it you will find its subject. The majority of campaigns focus on the idea of launching a product, others want to promote products in order to increase the sales. Identify the purpose of the campaign and then you will know what the subject should be.

Decide when you want to launch the social media campaign

Timing is one of the most important aspects when you create a social media campaign. You will have to check if there is an important event during the time when the campaign will promote content on social media, because this means that you will have to customise it according to that particular event. When you want to launch a new product and build the campaign around it, you should decide on its lifespan. Every new product should have its own campaign.

Where do you want the campaign to take place

Yes, there is a social media campaign, but this does not mean that you have to create content for all platforms. You should focus on sharing content on two or three social networks, the ones used the most by your clients. If you know that your clients prefer a certain platform, then you should limit the campaign to that platform. If you try to find new customers, then it is advisable to share content on different platforms, because it will help you reach new audiences. Make sure to include a link to the landing page from your website, designed to support the information from social media.


Avoid commercial obscurity: embrace digital transformation

Written by Bruce Hughes on . Posted in Business

Digital transformation equals change and for the corporate world, this means more than just making the transition from paper to online ordering. More specifically, businesses pursuing a competitive advantage have to evolve from all points of view, whether we are talking about the quality of products and services, marketing strategy or personnel management. Those who cannot replace tranquility with agility are more likely to stay away from this movement, which is a big mistake because digital transformation practically represents the future of business and they might face commercial obscurity. However, it is understandable for business owners to experience fear of failure because such a transition requires them to find innovative means or methods to communicate with the customer base, to promote their goods, to adapt to market changes and to stay relevant. Of course, facing challenges is part of the process but the main idea is that, at some point in the future, your business will have to embrace digital transformation so it is better to start now and enjoy the benefits than postpone it and regret your decision later.

The main advantages of digital transformation

We all know that the beginning is always tough, but all you have to do is grasp the nettle and take baby steps like opting for digital printing services offered by Action Press instead of traditional or offset printing, which has become old-fashioned and less efficient. You probably wonder about the main advantages provided by embracing digital transformation. After all, you want to make sure that once you choose to turn your business upside down, you have the certainty that not only you will remain relevant, but you will also enjoy that much-desired competitive advantage. Well, you should rejoice because such a major transition comes with significant benefits including irreproachable customer satisfaction, excellent data manipulation and security, business prosperity, better employee retention, the implementation of new technologies and maintaining a high position in the changing industry. In fact, some believe that embracing digital transformation is fundamental for business growth because technology advancements made consumers to increase their expectations so, in order to meet or exceed them, you have to stay on top of new trends.

Embracing digital transformation is a necessity

The irony is that certain business owners think that they still have a choice when it comes to making the transition from mediocre to superior because the reality is that nowadays, if you operate in the corporate environment, you either stay constant and become irrelevant or you stay ahead of the competition and become the number one pick of many demanding consumers. Shortly, digital transformation no longer represents a luxury, but rather a necessity or requirement. Therefore, business owners must react accordingly and seize market opportunities; otherwise, they will suffer financial loss because customers will lose their interest and move on to the next company waiting in line. Just like mentioned above, you can start with small modifications, which can have a great impact on the success of your business and when you feel confident enough, you can aspire even higher.

How To Protect Your Company’s Goods From Theft

Written by Bruce Hughes on . Posted in Business

Losing your company’s goods could be a major hit against your business. While a one-off may not wreck the business, it is still important to take preventive measures against internal and external theft. As a business owner, you must keep the thieves and vandals at bay.

It may be difficult at first, putting some strain on your finances as you may have to pay for the latest technologies or rent one of the storage units near you but it will serve your company a great deal in the long run.

In a situation where your company is a victim of theft, and you fail to address the issue with an appropriate response in the form of guarding against another attack, chances are that there will be another strike. To avoid losing your company’s goods to theft, here’s what you have to do:

Preventing External Theft

As the name suggests, external theft refers to the theft of company goods by someone who doesn’t work with the company or isn’t related to the company. While it is easier for company staff to carry out theft on company assets (internal theft), the possibility of external theft through vandalism or other sources cannot be ruled out.

To prevent external theft, you may hire a security team that will watch over your company at all times. You do not necessarily have to go through the hiring process by yourself, as there are security firms that you can simply outsource the job to.

Another move is to install cameras in strategic positions at the interior and exterior parts of your company – especially the areas that house your most valuable goods/assets. An alarm system that triggers a police response in the event of a break-in will also be a great addition.

Finally, you can add a form of company tag to your goods, such that the goods look disfigured and it becomes obvious if these tags are removed. Not only will this discourage theft, but it will also make it harder for the thieves to sell the goods.

Preventing Internal Theft

The steps involved in preventing internal theft are pretty similar to the sane measures applied for external theft. However, there is the need to be slicker as employees of the company have a better idea of the company set up and may know how to get around some of the security measures that you put up.

Preventing internal theft begins right from the hiring stage. Make sure that you run a full background check on any potential employees before you hire them. Employees that will steal from you will probably have some sort of previous similar record of workplace theft, so you must make hiring decisions carefully. Additionally, random audits will keep employees on their toes, as they know that you are constantly watching them.

Finally, as suggested earlier, you may want to take a look at storage units near you to house your most valuable goods. It may cost less to hire security to watch over these, and you don’t have to worry so much about internal theft. Best of luck!

The ins and outs of giving promotional corporate gifts

Written by Bruce Hughes on . Posted in Business

Corporate gift giving helps establish and improve relationships. This deeply-rooted custom is as significant as it’s timeless. Corporate gift-giving is an art. More specifically, it requires imagination and skill. If you want your program to succeed, then you need to familiarise yourself with the ins and outs of giving corporate gifts. You’ll see that nothing is simple when it comes to showering clients, customers or and employees with presents.

Gift giving benefits to your business

If you’re not in the habit of giving corporate gifts, then it’s no wonder that you don’t know how beneficial it is. What are corporate gifts, anyway? As the name clearly suggests, they are giveaways offered by managers and executives to other individuals. This practice was initiated by large companies who wished to show their appreciation to loyal customers and clients. What you need to keep in mind is that this practice can bring about tremendous benefits. Here are a few examples:

  • Raising brand awareness – the correct giveaways help you reach the target market and increase referrals. What the corporate gifts do is get your name out there, literally speaking, having your logo and name imprinted.
  • Building cohesion and morale – as mentioned before, gift giving can target employees too. When presenting offerings, you recognize the contribution the staff members have made to the company. Basically, you build cohesion and morale.
  • Maintaining loyalty – customers are more likely to make purchases when they receive corporate gifts. If you were looking for a solution to encourage repeated business, you’ve found it.

You can find promotional corporate gifts for any occasion online. So, what are you waiting for? A special invitation?

Selecting your corporate gifts

It’s of paramount important that you select corporate gifts that your clients, customers or employee will want to use. And that will lease them. So, how do you make the right decision? Well, put yourself in the receiver’s position. How would you feel if you got something cheesy or even inexpensive? Chances are that you wouldn’t be happy about it. If you don’t have any idea whatsoever what to buy, here are some suggestions for you:

  • Wireless speaker and powerbank – you can’t go wrong with this device. The sound system extends the reach of the entertainment, not to mention that it allows the user to recharge their smartphone twice.
  • Wireless charging stand – with a wireless charging stand, one can recharge wireless devices at standard speeds. Now, isn’t that neat? No more tangled wires or lost charging cables.
  • LED shoe clip – the only footwear accessory that provides visibility to walkers is the LED shoe clip. It features an on/off button, so the lights don’t have to stay on all the time. not only are LED shoe clips innovative inventions, but also they are affordable.

As you can imagine, there are dozens of other promotional corporate gifts out there. Get in touch with a supplier and discuss options. Always put the taste of the receiver first. You’re not making this effort for yourself.

Types of services that you need for your company

Written by Bruce Hughes on . Posted in Business


If you are the owner of a small company, there are some things that you have to take into consideration, if you want to achieve success. Here are some of the most important ones.

You need letterhead printing services

Why are these services so important? They are a good sign of professionalism. There are many companies in Singapore, right? But in order to stand out, you need to convince your clients that you are one of the most reliable options. Thus, search for letterheads Singapore and find more about these things. For example, you need a company that provides free letterheads design. Also, when you do that, you have to pay attention to the paper. There are more types of paper from where you can choose such as 100 GSM Wood free papers, 80 GSM Wood free papers and more.

On the other hand, if you have not decided yet what you would like to order, you should ask for recommendations. But you should also take into consideration the fact that the more you print, the more money you are able to save. There are companies which can offer you some interesting promotions.

You need professional business cards

Every company employee should have his own business cards in order to impress its clients. Despite that, the business cards are a good way of keeping in contact with customers because they include the contact details. Also, it is highly recommended to include the logo of your company on your business cards.

You need a virtual office

Believe it or not, there are many advantages in having a virtual office. For example, you are able to save time. Those who offer virtual office services are part of a virtual office are just like some assistants who can provide secretarial services such as writing or organising e-mails. Also, they can help you save some money. If you decide to hire a permanent assistant, you will have to pay more. But the best part has not been mentioned yet. They also offer you a professional address. You may be one of those people who like working from home, but your clients should think that your company headquarter is located in a professional place.

You need smart devices

In order to do your job faster, you need some devices which can help you save important resources. Thus, when you do your investments, make sure that you invest in quality. If you choose those with a low quality, you will have to pay more. Last but not least, on your list of devices, you should add a good laptop, some mobile phones and also some innovative apps.

Everything you need to know about setting up a virtual office

Written by Bruce Hughes on . Posted in Business


No matter what kind of professional you are, you should definitely set up a virtual office. You have the opportunity to work from any place by using your laptop or smartphone and the time to get up and running is reduced drastically. Let us not forget about the significant costs savings. A virtual office is essentially a work environment that is not timely or time consuming.  More and more companies in Singapore turn to virtual offices and it is not difficult to understand why. If you are looking to launch your own business, but you are not tempted to set up a brick and mortar location, follow these steps.

Choose a virtual office address

Location is essential. Even if you work from home in your pyjamas, you have to maintain a professional image. The great thing is that virtual offices offer countless opportunities when it comes to choosing an address. When you select a virtual office address Singapore, find a spot that is most convenient to your customers, not to you. You have to keep in mind the market segment you cater to. Choose a location that best suits your business priorities. Also, you should check the rates and fees. The likelihood is that you will not be able to afford the most exclusive locations from the very beginning. No matter if you are renting or paying a membership fee, know how much you have to pay.

Items you need to set up a virtual office

When running a business, you cannot do without pen, paper, staples or post-its. You need these supplies and you need plenty of them. The last thing you want is to run out of necessary supplies. Having storage units is just as important as having office supplies. Even if you are running the company from the comfort of your home, make sure that you have a filling cabinet, desk organisers, and a bookcase.

Phone and mobile systems

If you have a virtual office, your business will have to get by with a virtual phone system. What you need is a cloud-based phone system. Why? Because it lets you create many phone numbers. You can also create Freephone numbers. Having a cloud-based phone system offers many other benefits. You have full control over the means of communication and you can operate from multiple locations. On the other hand, you could just use your mobile phone. The office cell phone will be with you at all times and you have great applications for business.

As you can see, setting up a virtual office involves a lot of work. You can spare yourself the trouble though. Virtual office services are available for a fixed fee. You will not have to worry about things like collecting mails and parcels or incoming faxes. All of this will be taken care of by a second party. You do not have to commute, you can work from varied locations and, most importantly, you enjoy increased productivity. So, what are you waiting for?

Practical reasons for a PPC campaign for your business

Written by Bruce Hughes on . Posted in Business


A fierce competition in the business world is registered nowadays in terms of online visibility and the positioning in the search results. Now, besides a great SEO campaign, there appeared the necessity in investing in Pay per Click campaigns that can increase the value of a brand or business considerably. These campaigns can be optimized for ROI by a Google Adwords management company and below are a couple of benefits of investing in such a campaign, even if you are the owner of an already successful business.

1. You can control your costs by setting the budget yourself

Setting a budget for a campaign is sometimes necessary, and with PPC marketing campaigns you can limit the amount you want to invest daily. Also, you can change these limits at your preference. If your budget increases at a point, you can easily expand the daily amount. If it shirks, you can adjust it just as easy. Of course, a campaign with a small budget will be less efficient than a campaign in which you are willing to pay an extra buck. But discuss these aspects with your campaign management company and they will be able to set an efficient and realistic budget for your business.

2. You pay only for the clicks that matter

Maybe the greatest advantage of having a PPC marketing campaign is that you pay only when an interested party clicks on your ad. This allows higher budget management, unlike other traditional online campaigns, where you pay a fixed amount of money and hope that someone interested will see your ad.

3. A better reach to the targeted consumer

Location targeting allows your ads to reach a specific consumer at a specific time, when you both need it the most. This kind of marketing uses specific messages for specific potential customers, which makes them more efficient.

4. PPC offers quick results

Something we cannot say about organ search results. Organic search results and traffic offer results for long-term marketing campaigns. However, if you need an approach with a fast result, you should try PPC. For instance, a campaign that started on Monday will show results by the next day.

5. Use it as a tool for further marketing campaigns

If you have a steady collaboration with a SEO team, they might use the data from PPC marketing campaigns. If a specific keyword has a higher rate of response form the audience, they could use it in their marketing products. Also, in case you are launching a new product, test the waters with a PPC campaign before sending the keyword list to your SEO team. It will be more efficient.

These are the benefits of using such campaigns for your business. However, make sure you work with a true professional and that you collaborate constantly with them. Although the PPC expert is the core of these campaigns, you know your business the best. Make sure there is a healthy relationship and collaboration between you two.

Achieve business success by using high-tech strategies

Written by Bruce Hughes on . Posted in Business

Achieving success in beauty domain is complicated nowadays, because it is hard to find a way to surprise your clients with a product or service other companies are not offering. You have to focus on improving your services permanently, and satisfy your clients, because if they are satisfied with what they receive, they would come back other time too. When running a beauty salon business, you might lose clients if you are not able to offer the services they ask for, because you do not have the products they hairstylists need. The solution for keeping a record of the products you have is to use a salon appointment scheduling software, because it is one of the strategies, the majority of companies use to improve the effectiveness of their business. Here are the main advantages you would have when you use this strategy.

Control your inventory with a simple touch

When you run a salon, it is crucial to know the state of your inventory, because your employees have to have access to all the products they need in order to provide the clients the best services. When you have to inventory all the products by yourself, and going in the storage room, you might skip from view that you have certain products or you might find difficult to notice that one of them is missing, and forget to order them. However, when using a software, you can check the state of the inventory even when you are not at the salon, and you can order new products.

Happy clients lead to successful business

This salon software is great in making the clients be satisfied with the quality of the services you provide. When they first come to your salon, your employees would introduce in the software all the details about the services they provide to the clients, and if the clients return, they would know exactly what their preferences are, and what they want to receive. There is no more successful strategy than using technology in your advantage. A functional software would allow you to stock all your clients’ interests in order to improve your services.

High-tech strategies are accessible

You are living in a world where you have access to a multitude of apps and programs, so you only have to study the market and see which one of them could bring you more benefits. For example, if you are using a multitasking software, you not only that are able to control the inventory and clients’ preferences, but it would also offer you peace of mind because even if the devices which have the software installed are stolen, the information could be recovered from the servers of the provider. This software is only an example of the multitude of solutions you can find on the market, and which can prove to be very helpful.

Music companies – why are they important?

Written by Bruce Hughes on . Posted in Business

Believe it or not, music is the best remedy for the moments when you feel tired, stressed, sad or happy. Actually, it can be said that there is a song for each spirit mood that you may have or for each activity that you intend to do. For example, there are persons who claim that they cannot sleep without listening to their favourite songs, whereas, there are others who say that music helps them concentrate better.

Moreover, when it comes to an event such as a wedding or someone’s birthday party, music is always the main ingredient. And for the moments when you feel puzzled and you don’t know what playlist to choose for an important event, the best advice that we can give you is to ask for The Music Company services.

The role of music companies

Those who deal with party playlists claim that music should not miss from any event, including the corporate ones. Also, there are psychologists who recommend managers to encourage their employees to listen to music during their working program because it can make them feel less stressed out. But it’s better to ask for recommendations from the representatives of a music company in order to identify the best songs. And when it comes to a corporate event such as a team building or a company’s anniversary party, music has the important role to make people dance and socialise more.

DJ services are one of the main aspects which people take into consideration when it comes to a wedding party or when they intend to open a business that requires such services. For example, if you want to open a club or restaurant, the best idea is to ask for the services of a DJ. Therefore you have to manage the whole business, you don’t have time to take care of music too. On the other hand, if you are interested in opening a gym or a spa ask for music company services too. The gym needs music that gives people energy, whereas a spa needs some calming and relaxing songs.

How can inappropriate music ruin your event?

In order to understand how important the role of music companies is, here they are some consequences of having a wrong playlist.

  • Due to the fact that music has the almost magical power to influence people’s mood, you will see that if you choose sad songs, everybody will start to feel depressed and they will have the tendency to leave the dance floor. A party should have some music which influences people in a positive manner.
  • If you have a thematic party such as “’70s” or “’40s” and you choose hip hop songs while everybody is wearing elegant clothes, it may also prove not a smart decision.
  • Another important aspect is related to how loud the music is. For example, if you have a restaurant or a clothes store, music is important. But if it is too loud, people can find it disturbing and annoying. People usually go to a restaurant not only for eating, but also for talking with their friends. The same rule is applied in the case of clothes stores too.


Must-Have Features for Payroll Processing Software  

Written by Bruce Hughes on . Posted in Business

When you go to buy a brand-new car off the lot, you expect to have certain features included as standard. For example, you are not going purchase a car that doesn’t have both heating and air-conditioning. It’s just standard practice to include them. Well, payroll processing software works the same way. There is a list of must-have features that ought to be standard in every software package.

Below are the most important features that should come standard. Any payroll processing software that does not include them is probably not worth purchasing. This is true whether a company is purchasing software for in-house payroll or working with an online payroll service that provides software as part of its fee.

Automatic Tax Calculations

Federal and state payroll taxes are nothing to take lightly. Furthermore, one of the biggest reasons for computerizing payroll is to eliminate the mistakes that come with calculating these taxes. There is just no reason for payroll software not to have built-in, automatic tax calculation capabilities. A payroll rep should be able to enter employee information once and then expect taxes to be accurately calculated by the software with every pay period.

Support for Multiple Payroll Cycles

Employers can choose to pay their workers weekly, biweekly, semimonthly, or monthly. A good payroll processing software package offers support for all four. Why should this be standard? Because companies cannot guarantee they will follow the same payroll cycle in perpetuity. Things change. Payroll software needs to be able to accommodate those changes when they occur.

Support for Multiple Pay Types

Just like there are different pay cycles, there are different pay types that have to be accounted for. Some employees are paid based on an hourly rate while others are salaried; some may earn commission along with base pay; managers and executives might be eligible for regular bonuses. Payroll software needs to be able to account for all of these different pay types without missing a beat.

Comprehensive Reporting Capabilities

Another important reason for computerizing payroll processing is the need for accurate reports. Any payroll processing software worth investing in has comprehensive reporting capabilities built-in. Software should be able to generate journals and summaries, tax reports, employee earnings reports, payroll totals, withholding totals, and so on.

Support for Vacation and Sick Time

Companies that offer their employees vacation and sick time (and who doesn’t) need to be able to account for that time in payroll processing. As vacation and sick time is now so commonplace, it does not seem reasonable for a software developer to create a payroll package that doesn’t account for it. Still, there are probably some out there.

Employee Account Access

Employees and contractors should always have instant access to their payroll information. This is best done through an online portal that gives each employee his or her own account. Therefore, payroll processing software needs to have the capability to either support employee access directly or integrate with another system that provides it.

Support for Employee Pay Options

Lastly, support for multiple pay options should be standard for any payroll processing software. In other words, software should be able to support both paper checks and direct deposits. If a company chooses to use other means of paying workers, these need to be supported as well.

Payroll processing software takes a lot of the headaches out of payroll tasks. But it has to be good software capable of supporting the company’s needs. Whether you handle payroll in-house or contract with an online service provider, take the time to investigate software before you make any kind of purchase decision.